Using Facebook’s Marketplace to Help Your E-Commerce Business
Facebook’s Marketplace has been a great new addition to the social media behemoth. For those who aren’t familiar with Facebook’s Marketplace, it’s a thriving feature that allows users to sell products with one another. In essence, it’s kind of a digital flea market where everything and (almost) anything is up for grabs. Since it works on a peer-to-peer basis only, brands or official businesses won’t be able to sell on the Marketplace. There may be a number of reasons for this but we won’t dwell on it for now. What we’ll be sharing with you today is how to use the Marketplace as a place not to sell but rather, how to research.
Research Is Fuel
Every business owner knows the vital importance of research to improving and growing the business. While data and numbers offer valuable information, it’s not always the best route to go. In many cases, there are some phenomena that can’t be explained with numbers. For example, there are behavioral and emotional circumstances that drive people to do the things they do which has nothing to do with their demographics. In fact, this is the best kind of “data” you can find and good thing that there’s plentiful in Facebook’s Marketplace.
Listen to the People
To start your quest for research, simply head to Facebook’s Marketplace and search for your products or competitors. By doing this, you’ll see how users interact with one another in regards to your product and its usage. You may find valuable data you’ve never thought of before such as the reasons why they sell it and even the way they feel about it. You’d be surprised at the amount of things you can learn from a consumer’s perspective and all you need to do is browse the Marketplace!
If you have extra time on your hands, it’s also a great place to gather insights on what makes people buy certain products. For example, do things actually increase in value when they’re second-hand? Or is the experience of selling online therapeutic to some people? Looking at customer behavior from an emotional and sociological point of view will give your business a huge advantage.
Your brand can still items on the Marketplace but not officially. As a business owner, one of the hardest things to do is get rid of unused products. If you’re on the process of clearing out inventory, going to Facebook’s Marketplace could be a good tactic. Although, you’ll need to use your personal Facebook account since it works on a peer-to-peer basis only. That shouldn’t stop you however! There are various other ways to do this effectively and it’s up to you as a business owner to make the best possible decision.
As we’ve discussed above, there are multiple ways to approach Facebook’s Marketplace in order to help your e-commerce business in ways you didn’t think possible. Whether it’s for gathering research and insights or clearing out your inventory, there’s always something to find in there! So go ahead and start browsing!