Influencer Guide for your E-Commerce Business
Influencers play a pivotal role in today’s age of information. They have a voice and a following which can drive traffic to your website, create awareness, and also drive sales. With that in mind, there are over a million influencers around the world. This begs the question, how do you select the right influencer for your brand? And once you do select them, what’s the best way to utilize them? Read on to answer these questions as we provide you an influencer guide for your e-commerce business.
Research, research, research
Finding the right influencer can be tricky, especially with the sheer number of them on social media. But don’t be fooled! An influencer with a high number of followers doesn’t necessarily mean they’ll be as effective as other influencers with a lower number of followers. That’s why it’s up to you to research about prospect influencers. How do you do this? You can start by asking yourself a few questions:
- Are their followers the target market I want to reach?
- Are they influencers that will actually use the product?
- Does the influencer have content featuring your competitors?
These are just 3 questions to get you started on deciding if you’re looking at the right influencer. Users are smart enough to see if an influencer’s post is branded or not. So it’s up to you to make sure that any sort of content featuring the influencer is organic and highlights the product not the influencer. You want people to see the benefits of using your product and not the benefits an influencer gets.
Scope of Work
Before you reach out to the influencer, make sure you already have a plan. This means you’ve carefully planned out their scope of work. There are quite a few things that are essential when crafting this especially since this is the document you’ll be sharing with them. It includes how many posts they’ll be sharing, the platforms they’ll be posting in, and a lockout if necessary. It’s best to include this scope of work in the contract to avoid any confusion.
Influencer Content Guide
To further ensure the influencer you select for your business is effective, creating an influencer content guide is a great idea. This can be as detailed as you want but it’s best to craft an in-depth guide so your influencer will find no trouble creating the content. Plus, it sets clear expectations and ensures what you planned will come out exactly as you hoped. The influencer content guide is similar to the scope of work except it’s more detailed. It includes the time and date of posting, a brief description of what the content is about, and a sample caption. This gives the influencer a clear picture of what you want to achieve and they’ll appreciate you making things easier for them. It’s a win win!
Now the only thing left to do is track the performance of your influencer. It’s important to do this especially if you want to determine if you selected the right influencer. Even if an influencer looks like the perfect fit for your brand, sometimes things just don’t work out. In this case, it’s important to not let it get to you and realize that as long as you monitor performance, there’s always a chance to succeed! So go out there and create something great!