Hit Your Desired E-Commerce Market with Facebook Audiences and Ad Targeting
Living in the digital age has definitely changed the way brands interact and communicate with their target market. With so many channels and platforms to use, there are countless ways to sell your product online. Because of this, the process of advertising your brand can be quite overwhelming. Don’t worry though, we’re here to help you out by teaching you one tactic that can make your brand successful on Facebook. It’s a little something called Facebook Audiences and Ad Targeting. First, let’s discuss a few things.
Advertising on Facebook
In case you’ve been living under a rock, Facebook has become an advertising giant in the internet space. With more than 2 billion active users, it’d be a huge mistake to not bring your brand to this digital platform. With that tremendously large amount of users on the platform, it must be a walk in the park to talk to all of them, right?
Why? Because you’re talking to a billion different people! Each one of these users have different behaviors, interests, and demographics. This is where Facebook’s Audiences is a lifesaver.
By using this feature, you can reach the right people for your product or service. If you’re a cosmetics brand you most probably don’t want to be talking to athletes, right? (Of course, there are always exceptions.) By using Facebook Audiences, you can select what kind of people you want to talk to based on their behaviors, interests, and other kinds of data.
Targeting an Audience
Let’s get into a more detailed look at Facebook Audience feature. To make use of it, you’ll need to access the Audience Manager tool which can be found in the Business Manager (we’re assuming you’ve already set up your Business’ Facebook page).
Here, you’ll be able to see the current Facebook audiences you have saved and the new ones you can create. By setting up an audience (you can choose between a Core Audience, Custom Audience and Lookalike Audience), you’ll be able to decide what type of users you want to reach and connect with. Below, we’ll be guide you on how to target your ideal market.
If your business is a tutorial service for college students, you ideally want to be targeting college students which are usually aged between 18-20 years old. By using Demographic Targeting, you can filter out users depending their demographic data such as age, gender, and even language!
With Location-based Targeting, you can reach people within a specific location such as your physical on-ground store. This is great for brands that want to increase in-store traffic and we’ll show that by giving an exmaple. If you’re a restaurant and you have a huge promo, you can target everyone within the mall to receive the ad inviting them to the restaurant with an exclusive discount.
You can target users based on their interests on Facebook which allows you to make sure you’re communicating to the right people. You don’t want to be talking to pregnant mothers about your latest high-intensity workout routine, right?
Targeting your users through their online behaviour on Facebook can do wonders for your business. If you’re looking to tap a very specific purchasing behavior such as users searching for discounted airline tickets, you can do wonders!
Hit the Target Market
With these tools at your disposal, hitting your desired target market can be much more strategic and effective. At the end of the day, they’re just tools and they’re only work well if you use them well. So before you make use of these tools, ensure that your brand strategy is sound and thoughtful. Good luck!